Goodmood Kombucha vs Gt's Living Foods · Bay Area shelf head-to-head
Goodmood Kombucha and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineupGoodmood Kombucha sits further up the premium end
Goodmood Kombucha
Gt's Living Foods
16
brand power
53
6
products
25
1
categories
4
1
subcategories
5
1
grocers
17
$6.09
avg price
$9.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodmood Kombucha▭ Gt's Living Foods
Distribution · 30% of score4·71
G
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodmood Kombucha
no top category Gt's Living Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Goodmood Kombucha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodmood Kombucha · Gt's Living Foods
