Goodness Grazecious vs Eel River · Bay Area shelf head-to-head
Goodness Grazecious and Eel River, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eel River is in more Bay Area grocers
Goodness Grazecious
Eel River
16
brand power
19
5
products
5
1
categories
3
2
subcategories
4
3
grocers
4
$16.94
avg price
$15.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodness Grazecious▭ Eel River
Distribution · 30% of score13·17
G
E
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodness Grazecious
no top category Eel River doesn’t also play in.
only Eel River
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodness Grazecious · 2
only Eel River · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodness Grazecious · Eel River
