Goodness Grazecious vs Thomas Farms · Bay Area shelf head-to-head
Goodness Grazecious and Thomas Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas Farms carries more Brand Power
Goodness Grazecious
Thomas Farms
16
brand power
53
5
products
7
1
categories
4
2
subcategories
5
3
grocers
3
$16.94
avg price
$21.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodness Grazecious▭ Thomas Farms
Distribution · 30% of score13·13
G
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodness Grazecious
no top category Thomas Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodness Grazecious · 2
only Thomas Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodness Grazecious · Thomas Farms
