Gorton's vs Wilder Seafood · Bay Area shelf head-to-head
Gorton's and Wilder Seafood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gorton's carries more Brand PowerGorton's is in more Bay Area grocersGorton's fields the deeper lineup
Gorton's
Wilder Seafood
42
brand power
11
27
products
3
2
categories
1
5
subcategories
2
10
grocers
1
$11.64
avg price
$24.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gorton's▭ Wilder Seafood
Distribution · 30% of score42·4
G
W
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gorton's
only Wilder Seafood
no top category Gorton's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gorton's · Wilder Seafood
