Goya vs Starlite Cuisine · Bay Area shelf head-to-head
Goya and Starlite Cuisine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goya carries more Brand PowerGoya is in more Bay Area grocersGoya fields the deeper lineupStarlite Cuisine sits further up the premium end
Goya
Starlite Cuisine
44
brand power
26
20
products
6
8
categories
2
11
subcategories
2
5
grocers
4
$5.99
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goya▭ Starlite Cuisine
Distribution · 30% of score21·17
S
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starlite Cuisine
no top category Goya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goya · 4
only Starlite Cuisine · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goya · Starlite Cuisine