Graffeo vs Proyecto Diaz · Bay Area shelf head-to-head
Graffeo and Proyecto Diaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Graffeo carries more Brand PowerGraffeo is in more Bay Area grocersGraffeo fields the deeper lineupProyecto Diaz sits further up the premium end
Graffeo
Proyecto Diaz
35
brand power
20
16
products
6
2
categories
2
5
subcategories
4
10
grocers
2
$1.79
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Proyecto Diaz
Distribution · 30% of score42·8
P
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Proyecto Diaz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 8
only Proyecto Diaz · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Proyecto Diaz