Graffeo vs Stumptown · Bay Area shelf head-to-head
Graffeo and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineup
Graffeo
Stumptown
35
brand power
45
16
products
24
2
categories
1
5
subcategories
3
10
grocers
13
$1.79
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graffeo▭ Stumptown
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graffeo
only Stumptown
no top category Graffeo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graffeo · 3
only Stumptown · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graffeo · Stumptown
