Graziers vs Stonyfield Organic · Bay Area shelf head-to-head
Graziers and Stonyfield Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonyfield Organic carries more Brand PowerStonyfield Organic is in more Bay Area grocersStonyfield Organic fields the deeper lineupStonyfield Organic sits further up the premium end
Graziers
Stonyfield Organic
17
brand power
53
4
products
37
1
categories
3
1
subcategories
7
2
grocers
16
$1.63
avg price
$7.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Graziers▭ Stonyfield Organic
Distribution · 30% of score8·67
G
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Graziers
no top category Stonyfield Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Graziers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Graziers · Stonyfield Organic
