Greatfill vs Jāsön · Bay Area shelf head-to-head
Greatfill and Jāsön, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jāsön carries more Brand PowerJāsön is in more Bay Area grocersJāsön fields the deeper lineupJāsön sits further up the premium end
Greatfill
Jāsön
21
brand power
28
3
products
10
1
categories
3
1
grocers
2
$28.12
avg price
$17.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greatfill▭ Jāsön
Distribution · 30% of score4·8
J
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greatfill
no top category Jāsön doesn’t also play in.
only Jāsön
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greatfill · 0
no exclusive doors — everywhere Greatfill is, Jāsön is too.
only Jāsön · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greatfill · Jāsön