Greek Gods vs Oikos · Bay Area shelf head-to-head
Greek Gods and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greek Gods is in more Bay Area grocersOikos fields the deeper lineupOikos sits further up the premium end
Greek Gods
Oikos
38
brand power
41
22
products
38
1
categories
2
10
grocers
7
28.4¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greek Gods▭ Oikos
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greek Gods
no top category Oikos doesn’t also play in.
only Oikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greek Gods · 4
only Oikos · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greek Gods · Oikos
