Green Valley Creamery vs Pavels · Bay Area shelf head-to-head
Green Valley Creamery and Pavels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Valley Creamery carries more Brand PowerGreen Valley Creamery is in more Bay Area grocersGreen Valley Creamery fields the deeper lineupGreen Valley Creamery sits further up the premium end
Green Valley Creamery
Pavels
49
brand power
17
22
products
2
7
categories
1
13
subcategories
1
14
grocers
9
53.0¢
price per oz
26.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Green Valley Creamery▭ Pavels
Distribution · 30% of score58·38
P
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Green Valley Creamery
only Pavels
no top category Green Valley Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Green Valley Creamery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Green Valley Creamery · Pavels
