Greenhouse vs Vive Organic · Bay Area shelf head-to-head
Greenhouse and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocers
Greenhouse
Vive Organic
32
brand power
50
17
products
18
3
categories
2
3
grocers
13
$1.64
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenhouse▭ Vive Organic
Distribution · 30% of score13·54
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice7 vs 13 SKUs
1% of shelf
only Greenhouse
only Vive Organic
no top category Greenhouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenhouse · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenhouse · Vive Organic
