Greenies vs Purina · Bay Area shelf head-to-head
Greenies and Purina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenies carries more Brand PowerPurina is in more Bay Area grocersGreenies fields the deeper lineupGreenies sits further up the premium end
Greenies
Purina
27
brand power
20
11
products
3
1
categories
2
3
grocers
6
$19.67
avg price
$8.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenies▭ Purina
Distribution · 30% of score13·25
G
P
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenies
no top category Purina doesn’t also play in.
only Purina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenies · 0
no exclusive doors — everywhere Greenies is, Purina is too.
only Purina · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenies · Purina
