Greenlee's vs Thomas’ · Bay Area shelf head-to-head
Greenlee's and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineupGreenlee's sits further up the premium end
Greenlee's
Thomas’
25
brand power
50
7
products
30
3
categories
3
4
subcategories
5
8
grocers
15
50.3¢
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Greenlee's▭ Thomas’
Distribution · 30% of score33·63
G
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Greenlee's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Greenlee's · 2
only Thomas’ · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Greenlee's · Thomas’