Gt's Living Foods vs Humm Kombucha · Bay Area shelf head-to-head
Gt's Living Foods and Humm Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineupGt's Living Foods sits further up the premium end
Gt's Living Foods
Humm Kombucha
53
brand power
32
25
products
14
4
categories
2
5
subcategories
2
17
grocers
3
28.0¢
price per fl oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gt's Living Foods▭ Humm Kombucha
Distribution · 30% of score71·13
H
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gt's Living Foods · Humm Kombucha
