Gt's Living Foods vs Wild Tonic · Bay Area shelf head-to-head
Gt's Living Foods and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineup
Gt's Living Foods
Wild Tonic
53
brand power
29
25
products
15
4
categories
2
5
subcategories
2
17
grocers
7
28.0¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gt's Living Foods▭ Wild Tonic
Distribution · 30% of score71·29
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gt's Living Foods · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gt's Living Foods · Wild Tonic
