Guerrero vs Mi Rancho · Bay Area shelf head-to-head
Guerrero and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho is in more Bay Area grocersGuerrero fields the deeper lineupMi Rancho sits further up the premium end
Guerrero
Mi Rancho
52
brand power
51
35
products
22
2
categories
3
5
subcategories
5
8
grocers
17
0.4¢
price per oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guerrero▭ Mi Rancho
Distribution · 30% of score33·71
G
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guerrero · 3
only Mi Rancho · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guerrero · Mi Rancho
