Guru vs Ketone-iq · Bay Area shelf head-to-head
Guru and Ketone-iq, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru is in more Bay Area grocers
Guru
Ketone-iq
35
brand power
36
13
products
12
2
categories
2
6
grocers
2
34.6¢
price per fl oz
$3.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Guru▭ Ketone-iq
Distribution · 30% of score25·8
K
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guru
only Ketone-iq
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Guru · 5
only Ketone-iq · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Guru · Ketone-iq
