Häagen-dazs vs Melona · Bay Area shelf head-to-head
Häagen-dazs and Melona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineup
Häagen-dazs
Melona
49
brand power
20
85
products
7
2
categories
1
5
subcategories
2
12
grocers
3
$8.33
avg price
$10.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Häagen-dazs▭ Melona
Distribution · 30% of score50·13
M
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Häagen-dazs
only Melona
no top category Häagen-dazs doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Häagen-dazs · Melona
