Habiza vs Sabra · Bay Area shelf head-to-head
Habiza and Sabra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sabra carries more Brand PowerSabra is in more Bay Area grocersSabra fields the deeper lineup
Habiza
Sabra
20
brand power
33
4
products
21
1
categories
2
6
grocers
8
62.8¢
price per oz
62.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Habiza▭ Sabra
Distribution · 30% of score25·33
H
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Habiza
no top category Sabra doesn’t also play in.
only Sabra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Habiza · Sabra
