Haig's vs Mezes Artisan · Bay Area shelf head-to-head
Haig's and Mezes Artisan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineup
Haig's
Mezes Artisan
39
brand power
0
15
products
2
3
categories
2
4
subcategories
2
13
grocers
1
$6.25
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Mezes Artisan
Distribution · 30% of score54·4
M
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Mezes Artisan
no top category Haig's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Mezes Artisan