Haig's vs Oolie · Bay Area shelf head-to-head
Haig's and Oolie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupHaig's sits further up the premium end
Haig's
Oolie
39
brand power
27
15
products
11
3
categories
1
4
subcategories
1
13
grocers
4
76.0¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Oolie
Distribution · 30% of score54·17
O
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haig's
only Oolie
no top category Haig's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Oolie
