Haig's vs Zee's · Bay Area shelf head-to-head
Haig's and Zee's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupZee's sits further up the premium end
Haig's
Zee's
39
brand power
20
15
products
6
3
categories
2
4
subcategories
3
13
grocers
2
76.0¢
price per oz
89.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Haig's▭ Zee's
Distribution · 30% of score54·8
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips & Spreads9 vs 1 SKUs
3% of shelf
only Haig's
only Zee's
no top category Haig's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Haig's · Zee's
