Hakubaku vs Koyo · Bay Area shelf head-to-head
Hakubaku and Koyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hakubaku carries more Brand PowerHakubaku is in more Bay Area grocers
Hakubaku
Koyo
32
brand power
22
7
products
5
2
categories
2
5
subcategories
3
12
grocers
8
52.3¢
price per oz
57.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hakubaku▭ Koyo
Distribution · 30% of score50·33
K
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hakubaku
no top category Koyo doesn’t also play in.
only Koyo
no top category Hakubaku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hakubaku · Koyo
