Halfday vs Biotic Ferments · Bay Area shelf head-to-head
Halfday and Biotic Ferments, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday is in more Bay Area grocersBiotic Ferments sits further up the premium end
Halfday
Biotic Ferments
36
brand power
34
9
products
11
3
categories
2
11
grocers
9
25.9¢
price per fl oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Biotic Ferments
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biotic Ferments
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Biotic Ferments
