Halfday vs De La Calle Tepache · Bay Area shelf head-to-head
Halfday and De La Calle Tepache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday is in more Bay Area grocers
Halfday
De La Calle Tepache
36
brand power
35
9
products
7
3
categories
2
11
grocers
10
25.9¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ De La Calle Tepache
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De La Calle Tepache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · De La Calle Tepache
