Halfday vs Recoup Beverage · Bay Area shelf head-to-head
Halfday and Recoup Beverage, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersHalfday fields the deeper lineup
Halfday
Recoup Beverage
36
brand power
14
9
products
3
3
categories
1
11
grocers
2
25.9¢
price per fl oz
32.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Recoup Beverage
Distribution · 30% of score46·8
R
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Recoup Beverage
no top category Halfday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Recoup Beverage
