Halfday vs Wildwonder · Bay Area shelf head-to-head
Halfday and Wildwonder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwonder carries more Brand PowerWildwonder is in more Bay Area grocersWildwonder sits further up the premium end
Halfday
Wildwonder
36
brand power
42
9
products
9
3
categories
2
11
grocers
18
25.9¢
price per fl oz
34.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Halfday▭ Wildwonder
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwonder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Halfday · 3
only Wildwonder · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Halfday · Wildwonder
