Hampton Farms vs Feridies · Bay Area shelf head-to-head
Hampton Farms and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineupFeridies sits further up the premium end
Hampton Farms
Feridies
19
brand power
34
6
products
12
1
categories
3
1
subcategories
5
7
grocers
11
31.5¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hampton Farms▭ Feridies
Distribution · 30% of score29·46
H
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hampton Farms
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hampton Farms · 2
only Feridies · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hampton Farms · Feridies
