Hank Sauce vs Melinda's · Bay Area shelf head-to-head
Hank Sauce and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerMelinda's is in more Bay Area grocers
Hank Sauce
Melinda's
25
brand power
36
14
products
15
1
categories
4
3
grocers
11
$8.11
avg price
$5.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hank Sauce▭ Melinda's
Distribution · 30% of score13·46
H
M
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hank Sauce
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hank Sauce · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hank Sauce · Melinda's
