Hans Freitag vs Forno Bonomi · Bay Area shelf head-to-head
Hans Freitag and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineup
Hans Freitag
Forno Bonomi
9
brand power
32
2
products
7
1
categories
3
1
subcategories
4
1
grocers
13
$5.29
avg price
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hans Freitag▭ Forno Bonomi
Distribution · 30% of score4·54
H
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hans Freitag
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hans Freitag · 0
no exclusive doors — everywhere Hans Freitag is, Forno Bonomi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hans Freitag · Forno Bonomi