Hans Freitag vs Mcvitie's · Bay Area shelf head-to-head
Hans Freitag and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineupMcvitie's sits further up the premium end
Hans Freitag
Mcvitie's
9
brand power
40
2
products
25
1
categories
2
1
subcategories
4
1
grocers
10
$5.29
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hans Freitag▭ Mcvitie's
Distribution · 30% of score4·42
H
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hans Freitag
no top category Mcvitie's doesn’t also play in.
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hans Freitag · 0
no exclusive doors — everywhere Hans Freitag is, Mcvitie's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hans Freitag · Mcvitie's