Happy Baby Organics vs Happy Tot · Bay Area shelf head-to-head
Happy Baby Organics and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Happy Baby Organics
Happy Tot
57
brand power
44
39
products
23
3
categories
2
15
grocers
12
$2.59
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Happy Tot
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks9 vs 7 SKUs
1% of shelf
only Happy Baby Organics
only Happy Tot
no top category Happy Baby Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Baby Organics · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Happy Baby Organics Organics Stage 2 Baby Food Pouches, Gluten Free, Vegan & Healthy Snack, Clearly Crafted Fruit & Veggie Puree, Bananas, Plums & Granola, 4 oz.
$2.00
Happy Tot Organics Stage 4 Baby Food Pouch, Gluten Free, Vegan Snack, SuperFoods Fruit & Veggie Puree, Bananas, Peaches, Mangos & Chia, 4.22 oz.
$1.99
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Happy Tot
