Happy Baby Organics vs Little Bellies · Bay Area shelf head-to-head
Happy Baby Organics and Little Bellies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineup
Happy Baby Organics
Little Bellies
57
brand power
12
39
products
3
3
categories
1
15
grocers
2
$5.10
avg price
$3.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Little Bellies
Distribution · 30% of score63·8
L
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Bellies
no top category Happy Baby Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Little Bellies