Happy Baby Organics vs Yumi · Bay Area shelf head-to-head
Happy Baby Organics and Yumi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupYumi sits further up the premium end
Happy Baby Organics
Yumi
57
brand power
28
39
products
7
3
categories
3
3
subcategories
5
15
grocers
5
$2.59
price per oz
$2.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Baby Organics▭ Yumi
Distribution · 30% of score63·21
Y
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Baby Organics
only Yumi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Baby Organics · Yumi
