Happy Moose Juice vs Sumo Citrus · Bay Area shelf head-to-head
Happy Moose Juice and Sumo Citrus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Moose Juice carries more Brand PowerHappy Moose Juice is in more Bay Area grocersHappy Moose Juice fields the deeper lineupHappy Moose Juice sits further up the premium end
Happy Moose Juice
Sumo Citrus
38
brand power
10
36
products
2
2
categories
1
5
subcategories
2
6
grocers
2
$7.93
avg price
$11.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Moose Juice▭ Sumo Citrus
Distribution · 30% of score25·8
S
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Moose Juice
only Sumo Citrus
no top category Happy Moose Juice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Happy Moose Juice · 6
only Sumo Citrus · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Moose Juice · Sumo Citrus
