Happy Tot vs Happy Baby Organics · Bay Area shelf head-to-head
Happy Tot and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupHappy Baby Organics sits further up the premium end
Happy Tot
Happy Baby Organics
44
brand power
57
23
products
39
2
categories
3
12
grocers
15
80.9¢
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Tot▭ Happy Baby Organics
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks7 vs 9 SKUs
1% of shelf
only Happy Tot
no top category Happy Baby Organics doesn’t also play in.
only Happy Baby Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Happy Tot · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
Happy Tot Organics Stage 4 Baby Food Pouch, Gluten Free, Vegan Snack, SuperFoods Fruit & Veggie Puree, Bananas, Peaches, Mangos & Chia, 4.22 oz.
$1.99
Happy Baby Organics Organics Stage 2 Baby Food Pouches, Gluten Free, Vegan & Healthy Snack, Clearly Crafted Fruit & Veggie Puree, Bananas, Plums & Granola, 4 oz.
$2.00
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Tot · Happy Baby Organics
