Happy Tot vs Mum-mum · Bay Area shelf head-to-head
Happy Tot and Mum-mum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot carries more Brand PowerHappy Tot is in more Bay Area grocersHappy Tot fields the deeper lineupHappy Tot sits further up the premium end
Happy Tot
Mum-mum
44
brand power
11
23
products
3
2
categories
1
12
grocers
1
$3.88
avg price
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Happy Tot▭ Mum-mum
Distribution · 30% of score50·4
M
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Tot
only Mum-mum
no top category Happy Tot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Happy Tot · Mum-mum
