Harney & Sons vs Joe's · Bay Area shelf head-to-head
Harney & Sons and Joe's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupHarney & Sons sits further up the premium end
Harney & Sons
Joe's
49
brand power
11
72
products
2
2
categories
2
20
subcategories
2
13
grocers
2
44.5¢
price per fl oz
17.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Joe's
Distribution · 30% of score54·8
J
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
no top category Joe's doesn’t also play in.
only Joe's
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Joe's