Harney & Sons vs Raw Tea · Bay Area shelf head-to-head
Harney & Sons and Raw Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Harney & Sons
Raw Tea
49
brand power
19
72
products
7
2
categories
2
20
subcategories
4
13
grocers
1
$9.30
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harney & Sons▭ Raw Tea
Distribution · 30% of score54·4
R
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harney & Sons
no top category Raw Tea doesn’t also play in.
only Raw Tea
no top category Harney & Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harney & Sons · Raw Tea