Harvest Snaps vs Paro · Bay Area shelf head-to-head
Harvest Snaps and Paro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harvest Snaps carries more Brand PowerHarvest Snaps is in more Bay Area grocersHarvest Snaps fields the deeper lineupParo sits further up the premium end
Harvest Snaps
Paro
39
brand power
14
12
products
4
2
categories
1
3
subcategories
1
15
grocers
2
$1.12
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Harvest Snaps▭ Paro
Distribution · 30% of score63·8
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Harvest Snaps
only Paro
no top category Harvest Snaps doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Harvest Snaps · Paro