Hawaii Selection vs Birch Benders · Bay Area shelf head-to-head
Hawaii Selection and Birch Benders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birch Benders carries more Brand PowerBirch Benders is in more Bay Area grocersBirch Benders fields the deeper lineup
Hawaii Selection
Birch Benders
15
brand power
52
3
products
17
2
categories
4
1
grocers
17
$10.06
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaii Selection▭ Birch Benders
Distribution · 30% of score4·71
H
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaii Selection
only Birch Benders
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaii Selection · 0
no exclusive doors — everywhere Hawaii Selection is, Birch Benders is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaii Selection · Birch Benders
