Hawaiian Kettle Style Potato Chips vs Cape Cod · Bay Area shelf head-to-head
Hawaiian Kettle Style Potato Chips and Cape Cod, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineup
Hawaiian Kettle Style Potato Chips
Cape Cod
26
brand power
41
10
products
28
1
categories
2
9
grocers
11
86.5¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Kettle Style Potato Chips▭ Cape Cod
Distribution · 30% of score38·46
H
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Kettle Style Potato Chips
no top category Cape Cod doesn’t also play in.
only Cape Cod
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Kettle Style Potato Chips · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Kettle Style Potato Chips · Cape Cod
