Hawaiian Soda Co. vs Lurisia · Bay Area shelf head-to-head
Hawaiian Soda Co. and Lurisia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lurisia carries more Brand PowerLurisia is in more Bay Area grocersLurisia fields the deeper lineup
Hawaiian Soda Co.
Lurisia
18
brand power
32
4
products
13
2
categories
4
3
grocers
5
30.1¢
price per fl oz
46.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hawaiian Soda Co.▭ Lurisia
Distribution · 30% of score13·21
H
L
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hawaiian Soda Co.
no top category Lurisia doesn’t also play in.
only Lurisia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hawaiian Soda Co. · 2
only Lurisia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hawaiian Soda Co. · Lurisia
