Health-ade vs Brew Dr. Kombucha · Bay Area shelf head-to-head
Health-ade and Brew Dr. Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineupHealth-ade sits further up the premium end
Health-ade
Brew Dr. Kombucha
62
brand power
40
31
products
14
3
categories
1
22
grocers
12
29.3¢
price per fl oz
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health-ade▭ Brew Dr. Kombucha
Distribution · 30% of score92·50
carried in 22 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brew Dr. Kombucha
no top category Health-ade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Health-ade · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health-ade · Brew Dr. Kombucha
