Health-ade vs Humm Kombucha · Bay Area shelf head-to-head
Health-ade and Humm Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineup
Health-ade
Humm Kombucha
62
brand power
32
31
products
14
3
categories
2
22
grocers
3
29.3¢
price per fl oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health-ade▭ Humm Kombucha
Distribution · 30% of score92·13
H
carried in 22 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Humm Kombucha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health-ade · Humm Kombucha
