Health-ade vs Synergy · Bay Area shelf head-to-head
Health-ade and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineup
Health-ade
Synergy
62
brand power
56
31
products
27
3
categories
2
22
grocers
17
29.3¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health-ade▭ Synergy
Distribution · 30% of score92·71
carried in 22 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages2 vs 1 SKUs
1% of shelf
only Health-ade
only Synergy
no top category Health-ade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health-ade · Synergy
