Healthaid vs Plantlife · Bay Area shelf head-to-head
Healthaid and Plantlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerHealthaid is in more Bay Area grocersPlantlife fields the deeper lineupHealthaid sits further up the premium end
Healthaid
Plantlife
28
brand power
38
3
products
26
2
categories
5
2
subcategories
6
4
grocers
1
$7.02
price per fl oz
$6.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthaid▭ Plantlife
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthaid
only Plantlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthaid · 3
only Plantlife · 0
no exclusive doors — everywhere Plantlife is, Healthaid is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthaid · Plantlife