Heavenly Hunks vs Biscoff · Bay Area shelf head-to-head
Heavenly Hunks and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineupHeavenly Hunks sits further up the premium end
Heavenly Hunks
Biscoff
23
brand power
35
7
products
10
3
categories
2
3
subcategories
3
8
grocers
11
92.9¢
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heavenly Hunks▭ Biscoff
Distribution · 30% of score33·46
H
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Heavenly Hunks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heavenly Hunks · Biscoff