Heavenly Organics vs Bay Area Bee Company · Bay Area shelf head-to-head
Heavenly Organics and Bay Area Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bay Area Bee Company carries more Brand PowerBay Area Bee Company fields the deeper lineupBay Area Bee Company sits further up the premium end
Heavenly Organics
Bay Area Bee Company
23
brand power
37
11
products
16
2
categories
1
9
grocers
9
81.3¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heavenly Organics▭ Bay Area Bee Company
Distribution · 30% of score38·38
H
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heavenly Organics
only Bay Area Bee Company
no top category Heavenly Organics doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heavenly Organics · 4
only Bay Area Bee Company · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heavenly Organics · Bay Area Bee Company
